Synapse Marketing Consultancy

Sales Coordinator – Executive

Positions: 2
Experience: 0–2 Years
Department: Business Development / Sales Support
Industry: Pharma & Healthcare Marketing

Job Overview

We are looking for a confident, proactive, and well-organised Sales Coordinator to support our Business Development team. The role involves reaching out to existing clients and prospects from a company-provided database, researching each client before making calls, coordinating with internal team members who have previously handled the client, and scheduling qualified meetings for the Business Development team.

The ideal candidate must have excellent spoken English, a professional communication style, and the ability to research and prepare thoroughly before every call. This role requires meaningful client engagement, structured follow-ups, and effective internal coordination to identify potential business opportunities.

Key Responsibilities

  • Pre-Call Research: Research the client’s company, business background, services, and relevant updates before every call to ensure the conversation is well-informed and relevant.
  • Internal Team Coordination: Connect with Account Managers, Client Servicing team members, or colleagues who have previously worked with the client to understand the account history, past discussions, existing relationships, and potential opportunities.
  • Planned Client Calling: Prepare for every call with a clear objective, relevant talking points, and an understanding of the client’s background and requirements.
  • Client Outreach: Call existing clients and prospects from the company-provided database to introduce relevant services, understand current requirements, and explore potential business opportunities.
  • Lead Reactivation: Reconnect with inactive leads and previous contacts to revive relationships and identify new opportunities.
  • Meeting Generation: Identify interested prospects and schedule qualified meetings for the Business Development team.
  • Follow-Up Management: Maintain timely and structured follow-ups with interested prospects and ensure potential opportunities are not missed.
  • Requirement Gathering: Understand client needs, business challenges, and interest areas, and share relevant information with the Business Development team.
  • Internal Handover: Share client research, previous interaction details, call outcomes, and identified requirements with the Business Development team before scheduled meetings.
  • Database Management: Maintain accurate records of calls, client responses, meeting schedules, follow-up dates, and other relevant information in the CRM or company database.
  • Reporting & Tracking: Regularly update the team on calling progress, client responses, follow-up status, and potential business opportunities.
  • Target Achievement: Achieve monthly calling, follow-up, and qualified meeting-generation targets.

Skills & Competencies Required

  • Excellent spoken English is mandatory, with fluency, clarity, confidence, and the ability to conduct professional business conversations.
  • Confident and professional telephone etiquette.
  • Strong research and information-gathering skills.
  • Ability to understand client backgrounds and prepare before initiating conversations.
  • Strong interpersonal, relationship-building, and coordination skills.
  • Good follow-up, organisation, and time-management skills.
  • Basic knowledge of MS Excel, Google Sheets, and CRM tools.
  • A proactive, target-oriented, and self-motivated approach.
  • Willingness to learn about the company’s services and understand client requirements.
  • Freshers with excellent spoken English and a confident personality are welcome to apply.

Key Performance Indicators (KPIs)

  • Number of planned and completed calls.
  • Quality of pre-call research and preparation.
  • Effectiveness of internal coordination before client outreach.
  • Number of qualified meetings scheduled.
  • Follow-up completion and conversion rate.
  • Accuracy and completeness of CRM/database updates.
  • Quality of information shared with the Business Development team.
  • Achievement of monthly calling and meeting-generation targets.

Important Expectations

  • All calls must be planned and researched in advance.
  • The candidate must coordinate with the relevant internal team member who has previously handled the client before initiating outreach, wherever applicable.
  • Client conversations must be professional, relevant, and purposeful rather than focused solely on call volume.
  • All interactions, feedback, and follow-ups must be documented accurately.
  • The candidate must ensure a smooth handover of qualified opportunities to the Business Development team.

Who Can Apply?

Freshers and candidates with 0–2 years of experience who have excellent spoken English, confidence in client communication, strong research skills, and an interest in sales coordination and business development are encouraged to apply.

Apply for this position

Allowed Type(s): .pdf, .doc, .docx
Scroll to Top